Before, the stereotype of stock market investors was like this: executives in their 50s to 60s earning a substantial salary and having millions of pesos for investments.
But times have changed. The 2018 Stock Market Investor Profile report of the Philippine Stock Exchange (PSE) notes that nearly two-thirds of those who invest in stocks nowadays are young investors, most of which are 30 to 44 years old (43.1%). Millennial investors in the 18-29 age group are also on the rise, comprising of 21.5% of total stock market accountholders in 2018 from only 16.2% in 2017.
More and more Filipinos realize the importance of starting early when it comes to investing in the stock market. And theres no better time to do it than today.
But dont dive in yet without knowing the basics. Get your headstart with this simple guide to stock investing for beginners in the Philippines.
Table of Contents
- What are Stocks?
- What is Stock Market?
- Why Invest in Stocks?
- 1. Capital Growth/Price Appreciation
- 2. Dividend Income
- 3. Rights of Being a Companys Part-Owner
- Who Can Invest in Stocks?
- How Much Money Do I Need to Invest in Stocks?
- How to Start Stock Investing for Beginners
- 1. Learn the Ins and Outs of Stock Market Investing
- 2. Plan Your Stock Investing Strategy
- 3. Choose Your Stockbroker
- 4. Open an Online Trading Account
- 5. Fund Your Trading Account
- 6. Buy Your First Stock
- Final Thoughts
What are Stocks?
Stocks are shares of ownership of a company listed in the PSE. When you purchase stocks of a PSE-listed or publicly owned corporation, you become one of its shareholders or stockholders, which means youre a part-owner of that company. You can join in the companys growth and profits in the future. But this also means you may lose some of your investment if the company performs poorly or suffers a loss.
What is Stock Market?
The stock market is where stocks are bought and sold to investors. Companies that need to raise funds for business expansion to sell a minority part of its ownershipalso called stocks or sharesto the public.
In the Philippines, the PSE is the only corporation that runs the local stock market. Established in 1927 (then called the Manila Stock Exchange), the PSE is also one of the oldest stock exchanges in Asia.
Why Invest in Stocks?
Stocks are among the best types of assets to invest in. Here are the three major reasons to start stock market investing.
1. Capital Growth/Price Appreciation
Once you own a stock of a company, you can make money through the increase in the market price of a stock.You buy the stock at a low price and then sell it when its price rises in the future.
For example, if you purchase 100 shares of a corporation at PHP 10 per share and sell them a year later for PHP 20 per share, youll gain a 100% return on your investment (ROI) or PHP 2,000 on the 100 shares.
Based on historical data, long-term stock investing offers higher yields (with the PSEi growth rate averaging at 10%+) than most types of investments. Unlike bonds, time deposits, and government securities, stock investments can beat the impact of inflation.
This makes stock market investing ideal for long-term financial goals such as retirement. The earlier you start, the higher the returns youll get.
To illustrate heres a table showing four different types of stock market investorssome started early, while others started latewho invest the same amount every month (PHP 5,000) and how much they can earn when they hit the retirement age.Started investing at age25354555Number of years invested40302010Total amount invested (PHP)2.4 million1.8 million1.2 million600,000Total value of investment at age 65* (PHP)16.7 million7.3 million2.9 million929,134
*Assuming an annual growth rate of 8% per year
As you can see, starting early in your 20s allows you more time to grow your funds at a compounded rate in the stock market.
Read more:Why You Shouldnt Be Scared of the Stock Market
2. Dividend Income
Most PSE-listed companies, especially the profitable ones, distribute a portion of their earnings to their shareholders by paying dividends in the form of cash or free additional shares of stock. Stock market investors generally receive dividends once or up to four times per year.
For example, if a company declares a cash dividend of PHP 0.35 per share, a stockholder with 10,000 shares of that company will be paid PHP 3,150 (PHP 0.35 x 10,000 minus 10% withholding tax). The investor can either withdraw or reinvest their cash dividend.
If a company declares a 30% stock dividend, a stockholder with 10,000 shares will receive an additional 3,000 shares of stock. The investor can sell these shares after theyre issued.
3. Rights of Being a Companys Part-Owner
Being a stockholder of a corporation earns one the right to vote in the election of the Board of Directors in its annual stockholders meeting. Stockholders also receive a share of the companys remaining assets once it closes down.
Who Can Invest in Stocks?
All Filipinos (including OFWs) and foreigners 18 years old and above can invest in the Philippine Stock Exchange.
Minors or children below 18 years old may participate in the stock market through an In Trust For (ITF) account, which should be opened for them by their parents or guardians. In this case, stock investing is ideal for building a childs college tuition fund.
How Much Money Do I Need to Invest in Stocks?
You dont need to earn a big salary to be able to invest in the stock market. In fact, a majority of investors in 2018 earn less than PHP 500,000 per year (or less than PHP 41,666.67 per month), according to the PSE Stock Market Investor Profile report.
You can start investing in stocks for as low as PHP 5,000. Some stockbrokers dont require a minimum investment amount, as long as you have enough money in your account to purchase stocks and pay the trading fees.
How to Start Stock Investing for Beginners
1. Learn the Ins and Outs of Stock Market Investing
Stock investing seems a complicated process for beginners to comprehend. But as with any field, it can be learned. It takes a lot of research (and patience, of course) to educate yourself on the stock market before you get started.
Most Important Things Novice Investors Should Learn About Stock Investing
- How the Philippine stock market works
- The best time to buy and sell stocks
- How to choose the best stocks to buy
- The risks of stock investing and how to minimize and manage them
- How to properly diversify your portfolio of stocks
- Trading and transaction fees (brokers commission, VAT, etc.)
- The board lot table that specifies the minimum shares that can be bought or sold at a particular price range
Free Learning Resources for Stock Investing Beginners
To gain more knowledge about investing in stocks, you can read online resources and attend seminars on the basics of stock market investing.
Here are some free learning resources on stock investing for beginners:
- PSEs Stock Market 101 seminars
- PSE Academy E-Learning Resource
- COL Financials Stock Market seminars
- FirstMetroSecs Stock Market 101 seminars
- Philstocks WINvesting seminars
- Marvin Germos Stock Tips Philippines blog
2. Plan Your Stock Investing Strategy
You cant start investing in the stock market without a strategy. Some people are active traders who buy and sell stocks within a day, a week, or a month. Others are long-term investorsthey buy and hold stocks over a long period (either in lump sum or periodic investments) and then sell them after reaching their target date or hitting their target ROI.
Read more:5 Things You Should Know As a Day Trader in Stock Market
Peso Cost Averaging Strategy
For stock investing beginners, the recommended strategy ispeso cost averaging. It involves investing a fixed amount on profitable companies at regular intervals (monthly, quarterly, semi-annually, or annually) over a long period (usually five to 10 years).
With peso cost averaging, you buy more shares of a stock when its price is low and fewer shares when the price is high. This keeps your average cost low and helps you reduce the risk while earning good returns.
Blue Chip Stocks in the Philippines
Long-term investing in blue-chip stocks is also a great strategy because of their stable and high potential for profits, as they come from top-performing companies in the Philippines.
As of this writing, here are the blue-chip stocks based on the PSE Index:Company NameStock CodeAyala CorporationACAboitiz Equity Ventures, Inc.AEVAlliance Global Group, Inc.AGIAyala Land Inc.ALIAboitiz Power Corp.APBDO Unibank, Inc.BDOBloomberry Resorts CorporationBLOOMBank of the Philippine IslandsBPIDMCI Holdings, Inc.DMCFirst Gen CorporationFGENGlobe Telecom, Inc.GLOGT Capital Holdings, Inc.GTCAPInternational Container Terminal Services Inc.ICTJollibee Foods CorporationJFCJG Summit Holdings, Inc.JGSLT Group, Inc.LTGMetropolitan Bank & Trust CompanyMBTMegaworld CorporationMEGManila Electric CompanyMERMetro Pacific Investments CorporationMPIPuregold Price Club, Inc.PGOLDRobinsons Land CorporationRLCRobinsons Retail Holdings, Inc.RRHISemirara Mining and Power CorporationSCCSecurity Bank CorporationSECBSM Investments CorporationSMSan Miguel CorporationSMCSM Prime Holdings, Inc.SMPHPLDT Inc.TELUniversal Robina CorporationURC
Read more: 5 Stock Trading Strategies for Aspiring Traders
3. Choose Your Stockbroker
This step is crucial because you cant buy and sell stocks on your own. You need a stockbroker to execute those things for you.
What is a Stockbroker?
A stockbroker or trading participant is an individual or company accredited by the Philippine Stock Exchange and Securities and Exchange Commission to place buy and sell orders on behalf of investors.
There are two types of stockbrokers: traditional and online. Traditional stockbrokers provide a licensed salesperson who takes orders through phone calls or email. Online stockbrokers enable their clients to make buy or sell placements through their web-based trading platform.
For first-time stock investors, investing through online stockbrokers is the better choice. Online trading platforms provide quick access to stock research reports, real-time stock market information, portfolio management, and order placement services.
Best Online Stockbrokers for Beginners in the Philippines
Currently, 30 online stock brokerage firms are authorized and licensed to trade stocks in the Philippines. Out of that number, here are the top five online stockbrokers that make stock investing for beginners a lot easy and affordable:
- BDO Nomura (requires a BDO savings or checking account and aBDO Online Banking account)
- BPI Trade (requires a BPI savings or checking account and an average daily balance of PHP 500 for the settlement account used solely for BPI Trade transactions)
- COL Financial
Check the PSE website for the full list of online stockbrokers in the Philippines.
Stockbrokers such as COL Financial and Philstocks offer a free seven-day trial account that provides access to their online trading platform. Take advantage of such offers to experience how it is like using their platform and which one you think works best for you.
- How to Pick the Best Online Stock Broker for You
- COL Financial Guide for Stock Investing Beginners
4. Open an Online Trading Account
Once youve chosen a stockbroker, its time to open an online trading account with the brokerage company.
You just need to submit a filled-out customer account information form, photocopy of your valid IDs, and your tax identification number (TIN). Other brokers may require specimen signature cards and proof of billing.
After submitting the requirements, wait for the approval of your online trading account, which may take one to two working days.
5. Fund Your Trading Account
As soon as your online account is approved, you can already fund it. Depending on your stockbroker, you can make an over-the-counter or online bills payment transaction through any of the brokers accredited banks. The amount is credited to your account within the day or the next banking day.
BDO Nomura clients can quickly deposit funds by logging into their online trading account and clicking Cash Deposit in the dashboard of the platform to transfer funds from their BDO savings/checking account. The amount is instantly credited to the BDO Nomura account.
As for BPI Trade account holders, one of the options to fund the online account is to perform a fund transfer transaction from their BPI deposit account via the BPI online banking facility.
6. Buy Your First Stock
At this point, you should be ready to place an order to buy stocks. The cheapest and most convenient way to purchase stocks is to use the online trading platform of your stockbroker. The instructions on placing a buy order can be found on the stockbrokers website.
When you dont have internet access, you may contact your brokers customer service hotline to place a buy order.
Remember that trading days in the PSE are Mondays to Fridays (except for holidays), from 9:30 a.m. to 3:30 p.m. (with a break from 12 p.m. to 1:30 p.m). You can place orders only around that schedule.
Within one or two working days after placing your order online, youll receive an email message from your stockbroker that confirms and shows the details of your transaction.
Stock investing for beginners is easier and more affordable than it was before. Start early to maximize your gains from the stock market.
However, this type of investment requires a lot of time and patience in learning and updating yourself on the market trends. If youre too busy for that, or youre not confident enough to invest directly in the stock market, know that there are alternatives.
You can still invest in the Philippine stock market through mutual funds and/or variable universal life (VUL) insurance. When you invest through these instruments, a professional fund manager will make investment decisions for you, such as choosing the right stocks to buy or sell.
- Best Investments for OFWs: 8 Ways to Grow Your Hard-Earned Money
- Best Investments For Every Risk Appetite
- Unit Investment Trust Fund: What Is UITF and How Do I Invest?
-  PSEs Stock Market 101 seminars
-  PSE Academy E-Learning Resource
-  COL Financials Stock Market seminars
-  FirstMetroSecs Stock Market 101 seminars
-  Philstocks WINvesting seminars
-  Marvin Germos Stock Tips Philippines blog
-  BDO Nomura
-  First Metro Sec
-  COL Financial
-  BPI Trade
Venus is the Head of Editorial Content at Moneymax, with 15+ years of experience in digital marketing, corporate communications, PR, and journalism. She invests in stocks, mutual funds, VUL, and Pag-IBIG MP2. Outside of work, shes crazy about cats and Korean dramas. Follow Venus on LinkedIn.